David Carey is the eternal optimist. The president of Hearst Magazines has his fingers on the pulse of the magazine industry. His prescription for an industry’s cure was outlined in his New Year’s letter to Hearst employees in which he stressed the need and importance of both the ink on paper and the pixels on the screen new magazine media business model.
I had the opportunity to visit with Mr. Carey last week in his office on the 43rd Floor of the Hearst Tower on 8th Ave. in New York City. After a brief chat on the status of industry in general and Hearst in particular, David was generous enough to share with me on tape some of his ideas and practices regarding the magazine industry now and in the future. I asked David what keeps him up at night and his answer surprised me as I am sure will surprise some of you, if not all of you interview readers and watchers everywhere.
Click on the video below to watch the interview. If you like to read the transcript, click here.